The birth of a
better research company

It began one morning in NYC, in 2009, over coffee and eggs. We started talking about building a better model for a research company, one that could be customized to meet client needs, provide deeper, more meaningful insights and put transparency, teamwork and personal relationships at the heart of it all. That conversation turned into many more, business plans were drawn and in six months our dream turned into reality... 360 Market Reach. Our core beliefs remain the same, but we’ve grown into a global company with headquarters in New York and offices in St. Petersburg.

Where insight lives.

There are some pretty great people who work here... people who live and breathe research… smart, warm, empathic, curious and tenacious people who get hold of a business problem and don’t let go until it’s solved. People who dig into your business problem until we reveal the truths... human truths, category truths, marketplace truths. People who help bring insights to life in the real world.

Patricia DePietto

Patricia DePietto


My career has spanned the marketing research spectrum, including finding new ways to innovate, building the optimal offering, providing insights to build messaging that connects to your core audience and strengthening established brands. I’ve worked with great clients and amazing research teams using every methodology you can think of. Finding insights to build clients’ business is at the core of all my experience. I’m lucky to be able to say that marketing research is my passion and my career

If I weren’t doing this, I’d be…

a restaurant and hotel reviewer for a travel magazine.

Three things I can’t live without...

Sun, Italian food and GPS.

Alicia Ierardi

Alicia Ierardi


My journey through different areas of the market research industry has given me a unique perspective. My early experience in qualitative research as a moderator taught me how to connect with consumers and B2B audiences. With the advent of online communication, I decided to explore the quantitative side of research, connecting with audiences globally through technology, in particular with online community environments.

Best advice I've ever received...

To thine own self be true. Always believe in the power of intention and the power of positive thinking. You have the power to choose what you want in life and make decisions to create the life you want to live.

If I weren’t doing this, I’d be...

Living on a tropical island, renting kayaks to tourists on a beach.