By building a proprietary online research community, we helped Hawaiian Tropic and Banana Boat gain valuable insights that led to more streamlined product development and messaging.
Hawaiian Tropic and Banana Boat had an existing in-person panel to evaluate key products and messaging. 360 Market Reach proposed an Online Research Community that would help them gain more representative information on a consistent basis in a more economical manner. In addition, the category-focused community was unbranded, allowing for insight into the competitive landscape.
Other divisions have observed the success of the sun-care division, resulting in communities for Schick, Skintimate: women’s shaving and men’s shaving and Playtex: women’s personal care and infant care.