Edgewell Personal Care

Shedding New Light on Consumer Mindsets.

By building a proprietary online research community, we helped Hawaiian Tropic and Banana Boat gain valuable insights that led to more streamlined product development and messaging.

Hawaiian Tropic and Banana Boat had an existing in-person panel to evaluate key products and messaging. 360 Market Reach proposed an Online Research Community that would help them gain more representative information on a consistent basis in a more economical manner. In addition, the category-focused community was unbranded, allowing for insight into the competitive landscape.

  • 360 Market Reach built a sun-care community and, in tandem with the client team, developed a flexible yearly research plan. Over time, the in-person panel was discontinued and the community research increased.
  • The need to make “gut” decisions without supporting research has decreased dramatically.

Other divisions have observed the success of the sun-care division, resulting in communities for Schick, Skintimate: women’s shaving and men’s shaving and Playtex: women’s personal care and infant care.