Understanding the Millennial Mindset is a Beautiful Thing.
By building an online research community, we brought Maybelline and Millennials together to form a marriage made in makeup heaven.
Maybelline wanted to better understand Millennial beauty and shopping behavior and how this compared to the generations before in an effort to refine product development and messaging.
- 360 Market Reach developed an online research community of Millennial makeup users and enthusiasts.
- The community helped Maybelline introduce new products, build and refine messaging and define the Maybelline core target for various product types.
- The community has since grown beyond Millennials to include other market segments.
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